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Business Development Executive

Watford, Hertfordshire

Competitive + Bonus + Benefits
  1. Full Time
  1. 37.5
09/12/2024

98784

We are hiring! We are recruiting a Business Development Executive to join our team. The aim will be to foster the growth of Wickes' Business to Business (B2B) operations by working closely with and supporting the B2B TradePro National Account Manager, B2B Marketing Manager, and cross-functional teams. This role focuses on supporting the National Account Manager in generating and managing a sustainable pipeline of work that aligns with Wickes’ B2B business strategy and TradePro B2B expansion plans. The role objective will also be to enhance operational efficiency and performance within the commercial team for TradePro by managing customer recruitment processes, maintaining accurate databases, and providing detailed reports. Support internal and external stakeholders to drive the company’s long-term strategy.


Please note: This role requires regular travel therefore it is imperative the successful candidate holds a UK drivers licence. 


Key Responsibilities:

  • Support, identify and drive the inclusion of new opportunities in the Win Work pipeline.

  • Analyse the TradePro customer base across Wickes to establish a best practice to retention and growth and customer acquisition in new B2B market sectors 

  • Support the NAM with CRM maintenance and ensuring accurate records.

  • Assist with onboarding, internal reporting and administration, serving as an additional contact for internal and external stakeholders.

  • Lead early-stage outreach with prospects through combinations of email, phone, and LinkedIn messaging

  • Contribute to the development and execution of sales strategies and team meetings.

  • Articulate the unique value proposition of the product and stimulate potential customer interest in B2B proposition

  • Provide essential feedback to the product development team, helping refine the MVP based on customer interactions and responses.

  • Utilise CRM system to manage potential client relationships, record activities, and maintain sales process visibility.

  • Manage pipeline reporting (performance vs. plan) and other regular reporting tools and activities.

  • Use Wickes TradPro data to consider implications for existing and new sectors.

  • Work with the Customer Insights team to understand trends, business and project drivers of sectors, customers, and potential B2B opportunities.

  • Build on an established network of contacts across Wickes' B2B target sectors to bring opportunities into the business that can be converted into partners.

  • Coordinate potential client quotes and project tenders with relevant stakeholders

  • Support the National Account Manager in managing client relationships and ensure a robust client relationship management strategy.

  • Engage with sectors and customers to anticipate potential business opportunities and implement actions that will position Wickes with a differentiated advantage.

  • Ensure effective management of customer satisfaction surveys.

  • Prepare programs of external communication, customer engagement, and brand promotion that will contribute to Wickes' objectives.

What are we looking for:

  • Sales Experience: Experience in sales with a strong track record of generating new business.

  • B2B Relationship Building: Experience in building and nurturing B2B relationships to deliver improved service and innovation to the customer.

  • B2B Sales Experience: Existing experience in a B2B sales environment; 

  • Knowledge of Trade or Construction would be desirable but not essential

  • Proven track record of meeting or exceeding 

  • Strong verbal and written communication skills.

  • Experience with CRM systems (such as Salesforce, D365) reporting applications and presentations

  • Formal selling skills training is advantageous.

  • Ability to prioritise workload and meet deadlines.

  • Ability to seek and develop new relationships to achieve strategic business objectives.

  • Ability to convert client relationships into opportunities for the business.

  • Create a culture of constructive and effective communication.

What can we offer you?

You’ll be supported with fantastic learning and development and have the opportunity to grow and develop your career with us. 

We’ll also equip you with a benefits package that includes:


  • Competitive Bonus

  • Save-as-you-earn scheme

  • Private Medical Healthcare

  • Contributory pension scheme

  • Colleague discount 

  • Discount platform including savings and cash back at numerous retailers, savings on gym membership, cycle to work scheme


Our widely recognised wellbeing strategy is something we’re proud of at Wickes. As part of this, we offer a range of health and wellbeing benefits and support, including an Employee Assistance Programme, financial education & loans, and access to parental, menopause and fertility support. 

By giving you the support you need to do well at work, and the flexibility to make life work for you. We are giving you a career that doesn’t put your life on hold. Where you can be yourself, do your best work, and make a positive difference every day.

We recognise the value of bringing our teams together to collaborate, support each other and build on our amazing culture.  We are also encouraging our teams to work flexibly, with a blend of remote / office working. 



About Us: 

Wickes is a multi-channel retailer operating in the home improvement market.  With 50 years in industry, Wickes now generates revenue in excess of £1.6bn across 230 stores delivered by 8,000+ colleagues.  

But it is the Wickes culture that we are really proud of it’s a collaborative, down to earth, fun and inclusive environment where people feel part of a winning team. All our colleagues come from different backgrounds, but what we all have in common is a determination to succeed and a passion for being the best we can be. If that sounds like you, we’ll make you feel right at home.




Vacancy Reference #98784

Please contact us here if you require any adjustments within the application process.  If you require any reasonable adjustments at the interview stage you will have an opportunity to inform us when we invite you to interview. Please note, this link is only for reasonable adjustments required - general enquiries, or direct CV applications cannot be accepted via this form.

Our application process

  • Submit your resume
  • Answer some questions
  • Interview process
  • Join us for onboarding
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