We are seeking a Business Development Executive to drive Wickes' Business to Business (B2B) growth strategy. This role reports to the B2B TradePro National Account Manager, and collaborates closely with B2B Marketing Manager, and cross-functional teams to expand our B2B operations. The focus is on creating a sustainable pipeline that aligns with Wickes' business strategy and TradePro expansion plans. Responsibilities include optimising operational efficiency, managing customer recruitment, database maintenance, and providing detailed reports. Join us to support internal and external stakeholders in achieving our long-term goals.
Please note this is predominately a remote working role with the expectation of working in the Support Centre in Watford when necessary.
Also, as the role involves significant travel to exhibitions and visiting clients it is imperative the successful candidate has a full drivers licence.
Key Responsibilities:
Support, identify and drive the inclusion of new opportunities in the Win Work pipeline.
Analyse the TradePro customer base across Wickes to establish a best practice to retention and growth and customer acquisition in new B2B market sectors
Support the NAM with CRM maintenance and ensuring accurate records.
Assist with internal reporting and administration, serving as an additional contact for internal and external stakeholders.
Lead early-stage outreach with prospects through combinations of email, phone, and LinkedIn messaging
Contribute to the development and execution of sales strategies and team meetings.
Articulate the unique value proposition of the product and stimulate potential customer interest in B2B proposition
Provide essential feedback to the product development team, helping refine the MVP based on customer interactions and responses.
Utilise CRM system to manage potential client relationships, record activities, and maintain sales process visibility.
Manage pipeline reporting (performance vs. plan) and other regular reporting tools and activities
Use Wickes TradPro data to consider implications for existing and new sectors.
Work with the Customer Insights team to understand trends, business and project drivers of sectors, customers, and potential B2B opportunities.
Build on an established network of contacts across Wickes' B2B target sectors to bring opportunities into the business that can be converted into partners.
Serve as an additional internal contact coordinating with internal stakeholders to facilitate smooth operations.
Liaise with local stores and category managers to maintain an overview of clients requiring quoting for large orders from initiation to completion.
What are we looking for:
Experience in sales with a strong track record of generating new business.
Experience in building and nurturing B2B relationships to deliver improved service and innovation to the customer.
Existing experience in a B2B sales environment;
Knowledge of Trade or Construction would be desirable but not essential
Proven track record of meeting or exceeding revenue targets and KPIs.
Strong verbal and written communication skills.
Experience with CRM systems (such as Salesforce, D365) reporting applications and presentations
Formal selling skills training is advantageous.
Ability to prioritise workload and meet deadlines.
Ability to seek and develop new relationships to achieve strategic business objectives.
Ability to convert client relationships into opportunities for the business.
Create a culture of constructive and effective communication.
Communicate with authority and conviction in all situations with all levels of staff/client organisations.
Demonstrates a proactive approach to tasks and initiatives.
Prioritises customer satisfaction and building long-term relationships.
Displays initiative, creativity, and a willingness and a problem solving, can do attitude
Ability to contribute to the development of strategy
Recognise changing market forces that may impact the business or customers and put plans into action to make a positive contribution.
Ability to work effectively as a member of different teams both internally and externally.
What can we offer you?
You’ll be supported with fantastic learning and development and have the opportunity to grow and develop your career with us
We’ll also equip you with a benefits package that includes
Annual bonus
Save-as-you-earn scheme
Contributory pension scheme
Colleague discount
Discount platform including savings and cash back at numerous retailers, savings on gym membership, cycle to work scheme
Our widely recognised wellbeing strategy is something we’re proud of at Wickes. As part of this, we offer a range of health and wellbeing benefits and support, including an Employee Assistance Programme, financial education & loans, and access to parental, menopause and fertility support.
We recognise the value of bringing our teams together to collaborate, support each other and build on our amazing culture. We are also encouraging our teams to work flexibly, with a blend of remote / office working.
About Us:
Wickes is a multi-channel retailer operating in the home improvement market. With 40 years in industry, Wickes now generates revenue in excess of £1.6Bn across 230 stores delivered by 8,000+ colleagues.
But it is the Wickes’ culture that we are really proud of; it’s a collaborative, down to earth, fun and inclusive environment where people feel part of a winning team. All our colleagues come from different backgrounds, but what we all have in common is a determination to succeed and a passion for being the best we can be. If that sounds like you, we’ll make you feel right at home.
Please note: All offers of employment are subject to DBS / background checks
