Wickes are a digitally led, service enabled organisation with a project in every home.
We are thrilled to be recruiting for a Multichannel Analyst to join our team in our Support Centre in Watford. Lining into the Multichannel Analytics, SEO & Insight Manager, the main purpose of the role is to support the Multichannel team and the wider business through delivering business critical analysis, allowing the business to practice data led decision making. Achieve this by clear and concise communication of occasionally complex information, suitable for various audiences, to support the Multichannel team on a wide variety of areas.
Key responsibilities:
Analysing and pulling meaningful insights across all areas of ecommerce, including Trading, Digital Marketing, Development and Customer experience
The role will involve regular reporting on our core KPI’s; analysing conversion, traffic and ATV performance
You will enhance insights by merging web analytics data with additional data sources from all the different customer touch points
Create relevant dashboards to communicate data and insight in a simple way, to increase visibility across a variety of areas
Extract data via Google BigQuery to mine, analyse and present back findings to the business
Work with the trading team to define the testing road map & support from a measurement perspective
Assist in delivering the SEO stream of work, partnering with a third party agency to maximise brand presence online for Wickes
Championing use of data and insight to make decisions across the wider team
You will help manage the Google Analytics and Google Tag Manager accounts
Get involved in wider business projects where data is key i.e. PIM
You will support the Insight & Analytics manager in delivering the short/medium term data strategy
What are we looking for?
The ideal candidate will be adaptable, have good time management, enjoy problem solving and have a cheerful office demeanour. As a part of a hard working, dedicated team you will need the confidence to build relationships, be prepared to work at pace, hold your own under pressure and most of all not be afraid to get stuck in. We are also looking for:
Proven web analytics experience - Google Analytics/GA360, Adobe Analytics
Proven commercial experience with Google Tag Manager
Commercial experience with visualisation, reporting and optimisation tools (Data Studio)
Knowledge of SQL, HTML and JavaScript (specific experience with Google BigQuery is preferable)
Good working knowledge of SEO and other digital marketing channels
Commercial mentality with good communication and presentation skills of complex data to a diverse audience
Proactive approach and a willingness to uncover actionable insight, with the customer always being front of mind
Mathematical/statistical background is a bonus but not essential
What can we offer you?
Wickes’ culture is a best kept secret; it’s a collaborative, down to earth, fun and inclusive environment where people feel part of a winning team. All our colleagues come from different backgrounds, but what we all have in common is a determination to succeed and a passion for being the best we can be. If that sounds like you, we’ll make you feel right at home.
