Local Marketing Manager FTC

We’ve created a new role of Local Marketing Manager to join us for a fixed term contract for 12 months. You’ll be responsible for leading and delivering all the marketing activity for our new store and estate transformation programme. You’ll work with/manage a large cross functional team including internal and agency teams. From local sponsorships and ATL advertising to on the ground activations/events and building local relationships. 

What you’ll be doing:

You’ll be accountable for delivering the marketing activity to support the opening of new, refitted and refreshed stores through creating multi layered online and offline communications plans.

Own the analysis post the store opening and ensuring the business is clear on the store performance and (if needed) identify areas of improvement, recommending how marketing could help.

Lead the creative development of all channel assets to support a store launch. Including Radio, OOH, Social, Digital Video, Leaflets and Doordrops. This includes the full end to end process, from briefing the internal studio to supply and delivery. 

Build an effective, robust and extensive internal network spanning: Property, Store Ops, Local Store teams, Regional Managers, Divisional Directors, Insight, CRM, Social. 

Hold to account, develop and push boundaries with local marketing suppliers and agencies to ensure we’re getting the best value for money and consistently adhering to agreed SLAs.

Develop a local marketing creative toolkit and self service platform allowing stores to access signed off creative to support when needed as determined by them. 

Work with our Local Marketing executive to support the delivery of Local Marketing activity calendar and oversee the budget, PO and invoice tracking.

What we’re looking for:

The ideal candidate will have significant experience as a Marketing Manager in marketing or agency role or strong experience in a B2B, account, client/sales role. You’ll be experienced in leading multiple agencies and partners in the development and production of ATL & BTL creative. You’ll be able to demonstrate excellent client management and communication skills and be able to build strong relationships quickly. As well as this you’ll be:

Able to manage multiple projects ensuring cross functional buy-in and senior leadership sign off

Confident at creating and delivering presentations 

Decisive in strategy formulation

A creative thinker and good at problem solving

Able to deliver documents such as briefs, presentations and research findings to be reviewed at Senior Leadership level 

Experienced at cross functional team leadership

Able to interpret data and insight and use this to drive communication plans

What can we offer you?

You’ll be supported with fantastic learning and development and have the opportunity to grow and develop your career with us. 

We’ll also equip you with a benefits package that includes: 

Competitive bonus

Save-as-you-earn scheme

Private Medical and Life Assurance

Contributory pension scheme

Colleague discount 

Discount platform including savings and cash back at numerous retailers, savings on gym membership, cycle to work scheme

Our widely recognised wellbeing strategy is something we’re proud of at Wickes. As part of this, we offer a range of health and wellbeing benefits and support, including an Employee Assistance Programme, financial education & loans, and access to parental, menopause and fertility support. 

You’ll work from our Support Centre in Watford, where our Marketing team are based, along with our other support functions.  We recognise the value of bringing our teams together to collaborate, support each other and build on our amazing culture.  We are also encouraging our teams to work flexibly, with a blend of remote / office working. 

About Us: 

Wickes is a multi-channel retailer operating in the home improvement market.  With 50 years in industry, Wickes now generates revenue in excess of £1.6bn across 230 stores delivered by 8,000+ colleagues.  

But it is the Wickes’ culture that is considered its best kept secret; it’s a collaborative, down to earth, fun and inclusive environment where people feel part of a winning team. All our colleagues come from different backgrounds, but what we all have in common is a determination to succeed and a passion for being the best we can be. If that sounds like you, we’ll make you feel right at home.