Digital Marketing Executive

We’re looking for a Digital Marketing Executive to join us in a newly created role to support our  Digital Marketing team in growing traffic to Wickes, from Paid Search, Affiliates, and other new or existing paid channels. 

What you’ll be doing: 

You’ll look after the day to day management of both the Retail and Design & Installation Paid Search propositions alongside our agency, ensuring the channel is always set up correctly, optimising towards traffic, revenue & leads

You’ll also undertake the day to day management of the Affiliates channel, ensuring the channel is always set up correctly, optimising towards driving high quality traffic and revenue

You’ll be the main stakeholder for Digital Marketing at internal campaign meetings, ensuring all channels are represented appropriately with all relevant documentation updated accordingly

Working closely with the Store Transformation project team to ensure all local activity is being supported across Search (both Paid & Organic)

Be responsible for signing off all ad copy, ad extensions and channel assets for  both channels

Working cross functionally with the Trading team & agency on a weekly basis to ensure we are supporting each trading event 

Creating test and learn roadmaps with the agency to understand the incremental performance impact for each channel

Weekly trading report representative to share channel performance and trends

What we’re looking for…

A digital marketing ‘all-rounder’, you’ll likely have experience across various functions and have gained a broad understanding of various KPIs  (e.g. traffic, ROAS, conversion, etc.). Or, you’ll be a specialist of one key channel (PPC, or Affiliates), willing to expand your digital marketing experience further. You’ll be a self starter, able to work to deadlines and a confident communicator and collaborative team player.

 As well as this you’ll have: 

• Excellent planning skills, to build campaigns, present timelines, and ensure delivery

• Excellent stakeholder management – ability to build relationships and liaise with business and external stakeholders (agency management, 3rd party publishers) to ensure clear understanding of dependencies, deliverables and issues/risks

• Proactively utilising data driven insights to drive action

• Able to articulate performance summary and insights

• Google Analytics / GA4, Google Looker Studio, Google Sheets / Excel

• Affiliate Marketing and affiliates platform (Awin, Rakuten, etc.) or Paid Search (Google Ads, Pmax, Bing, etc.)

What can we offer you?

It is the Wickes’ culture that is considered its best kept secret; it’s a collaborative, down to earth, fun and inclusive environment where people feel part of a winning team. All our colleagues come from different backgrounds, but what we all have in common is a determination to succeed and a passion for being the best we can be. If that sounds like you, we’ll make you feel right at home.

You’ll be supported with fantastic learning and development and have the opportunity to grow and develop your career with us.

We’ll also equip you with a benefits package that includes:

* Competitive bonus

* Save-as-you-earn scheme

* Contributory pension scheme

* Colleague discount

* Discount platform including savings and cash back at numerous retailers, savings on gym membership, cycle to work scheme

Our widely recognised wellbeing strategy is something we’re proud of at Wickes. As part of this, we offer a range of health and wellbeing benefits and support, including an Employee Assistance Programme, financial education & loans, and access to parental, menopause and fertility support.

You’ll be based from our Support Centre in Watford, where our Digital and Marketing team are based, along with our other support functions.  We recognise the value of bringing our teams together to collaborate, support each other and build on our amazing culture.  We are also encouraging our teams to work flexibly, with a blend of remote / office working.